Daniel Mason's Blog

A site about marketing and data

How do Executives Use Social Media?

Whereas most business people these days seem to be catching onto Social Media more quickly than the average person, it’s surprising to see the apprehension from the guys at the top.  Credits to Penn Olson for their great article!

My Version of a Press Release: My Big Move!

I would like to take this time and space to let all my friends and any interested online followers know that I will be moving from Winston-Salem, NC to Charleston, SC next week.  I truly believe that this is the best transition for me at this time and I’m very much looking forward to Charleston…

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In “Social” Anything, there are leaders and followers. Which demographic do you think is growing rapidly?

Just like on the playground in elementary school, someone has to be the team captain and the rest have to be picked from a line-up of potential augments.  Unfortunately that line-up is getting awfully long in the world of emerging media, whereas the captains, inevitably, are garnering more and more social clout.  I’m not saying…

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Yeah, we’re trying this new thing with Social Media…we just don’t want it to be TOO social.

Recently, a tremendous amount of talk within the universe of Digital Media, particularly from those new or unused to the concept, has revolved around the issues of safety and privacy online.  The topic becomes particularly intriguing when you look at it as a tug-of-war of sorts between safety-conscious consumers and idealistic social media big-wigs.  Giant…

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The Good, the Bad, and the Ugly of Social CRM

As long as there have been brands, there have been consumers; and, indubitably, a delicate relationship between the two. Never before, however, has this relationship been as transparent and imperative as it is right now. Companies, both large and small, are learning on a daily basis that one disgruntled consumer’s voice resonates exponentially further than…

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“Too White” to Live in America?

I wasn’t going to write a new blog post today, that is, until I came across a video last night of a group called the “Brown Berets”, a group modeled after the Black Panthers Party.  I often get criticized for sympathizing with sub-groups like the Tea Party and the neo-Conservative movement; although I can’t claim to be in full…

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Did Smirnoff get Iced?

Although the usual Smirnoff Ice drinker isn’t what one would consider a “bro”, the politically incorrect “bros” from “Bros like this site” and “Bros icing bros” certainly brought the niche, and typically feminine market-skewed drink to the forefront of irresponsible, male, young-adult culture.  I’ve had many an argument with friends about whether this actually reached…

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The Great Divide between Generation Y (and everybody else)

I’ve actually been thinking about this blog post for about a week now and finally decided something needed to be written before I complete forgot what, originally, was to me an earth-shattering revelation.  It has for the time being been downgraded to prophetic and insightful, but we’ll see how this post goes. Anyway, I was…

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