Brands are increasingly finding ways to effectively use social media to manage interactions with their consumers. Marketing Charts has put together a phenomenal article compiling data, primarily related to eCommerce, that highlights consumers reactions to brands reaching out following a negative comment. Social CRM, as I’ve written about before, is developing into one of the…
This post is meant to encourage discussion and engage my viewer community rather than provide a platform for expressing my opinions. Please comment, discuss, argue, collaborate, etc.- that’s why social media is useful! What is the Best Geolocation App? Countless Applications exist to allow users to plot their location, objective to locational data and relative…
I realize I’m a little late in making my predictions for what is to come in 2011 but, unabashedly, I plan on throwing my hat into the ring. Social Media Boom of 2010 Technology, innovation, and even business in 2010 were undoubtedly redefined by advances in digital media. Social media has profoundly touched everything from…
Make sure you follow this one all the way through. Genius Ad. Reached 11.3 Million + users with $0 in ad placement costs and (what appears to be) very little money spent on video shooting. If there’s a formula out there for creating viral videos, just imagine the money that it would be worth…
Basic Financial Principle- with no risk, no reward. The same is certainly true in Social Media. There’s no other technology or platform, now or on the foreseeable horizon, that has the ability to be a game-changer like Geo-location can. Foursquare, Facebook Places, Gowalla, and the gang right now serve a very niche market; however, with…
***Although the title of this article won’t get me a lot of relevant search engine traffic, I like to think that people appreciate unique, relevant content that isn’t peppered with buzz words that detract from the message at hand. The ancient Grecian writer of many, well, “fabled” fables did, in fact, not have a Facebook…
Something just made me think of this video. If you’re having trouble understanding the purpose and reach of Social Media, or just want to see a REALLY cool video, take a look.
Hootsuite – After experimenting with numerous other Twitter clients (Tweetdeck, twitter.com, Social Oomph, etc.) it became clear to me that there was an undisputed heavyweight champion among the ranks. Not only does Hootsuite allow you to post and schedule Tweets and monitor any mentions or retweets, but it also has a tremendous analytics system that…