Since attending GigaOm’s “Structure Data” conference in New York City a few months ago, I can’t help but think about problems and ideas in terms of “how can data solve that issue?” or “how could data transform that idea?” One of the largest takeaways for me, though, is that there truly are classes of problems,…
Marketing is often considered a function reserved for large businesses with expansive budgets and creative departments; however, with new technology options available, its easier than ever for small businesses to effectively market. The team at Math + Marketing wanted to put together a list of cost-effective small business marketing tools to help businesses get started…
First off, I don’t have a lot of time to write a lengthy article so I’m going to let the image below sum up my thoughts on this issue, which were prompted by a daily deals offer from Amazon Local! Don’t they already own Living Social? Maybe it’s a re-branding thing- but nope- Living Social…
This is my first blog article for my newest initiative, and the one I’m more excited about that I’ve been in some time, Math + Marketing. Thus far in my professional and, subsequently, blogging career I’ve written about topics that cover the spectrum of marketing, including social media, branding, content marketing, SEO, and advertising; however,…
Sales and marketing have, historically, been different means to the same end- the acquiring, nurturing, and conversion of potential prospects into new customers. One of the more fundamental changes of business and marketing moving increasingly online has been the ability to quantify previously ambiguous channels and, subsequently, find ways for them to better work together….
[box] LinkedIn has always been a powerful tool for those interested in business networking; however, in recent months, the platform has finally begun to realize its potential as a major player in news, social networking, and advertising. [/box] More specifically, here is an overview of why LinkedIn is becoming such a great tool for marketers:…
Why Track AdWords? Google AdWords truly is a fascinating platform to learn and a great way to generate leads and convert customers on your website. Google AdWords, unlike many online advertising platforms is easy to begin with but has a definite depth of knowledge required to become a quality user. This differentiates AdWords from Facebook…
Organic vs Paid Media: A Linear Progression or a Widespread Misread? Most of the time organic and paid media, from a marketing standpoint, are considered to be primordially and principally different, especially among marketers at the far ends of the spectrum- the staunchly social and the stubbornly traditional. While its true that the past decade…