Written by Daniel Mason on June 11, 2011
Sales and marketing have, historically, been different means to the same end- the acquiring, nurturing, and conversion of potential prospects into new customers. One of the more fundamental changes of business and marketing moving increasingly online has been the ability to quantify previously ambiguous channels and, subsequently, find ways for them to better work together….
Written by Daniel Mason on March 9, 2011
Brands are increasingly finding ways to effectively use social media to manage interactions with their consumers. Marketing Charts has put together a phenomenal article compiling data, primarily related to eCommerce, that highlights consumers reactions to brands reaching out following a negative comment. Social CRM, as I’ve written about before, is developing into one of the…