Since attending GigaOm’s “Structure Data” conference in New York City a few months ago, I can’t help but think about problems and ideas in terms of “how can data solve that issue?” or “how could data transform that idea?” One of the largest takeaways for me, though, is that there truly are classes of problems,…
Why Track AdWords? Google AdWords truly is a fascinating platform to learn and a great way to generate leads and convert customers on your website. Google AdWords, unlike many online advertising platforms is easy to begin with but has a definite depth of knowledge required to become a quality user. This differentiates AdWords from Facebook…
Basic Financial Principle- with no risk, no reward. The same is certainly true in Social Media. There’s no other technology or platform, now or on the foreseeable horizon, that has the ability to be a game-changer like Geo-location can. Foursquare, Facebook Places, Gowalla, and the gang right now serve a very niche market; however, with…
Whereas most business people these days seem to be catching onto Social Media more quickly than the average person, it’s surprising to see the apprehension from the guys at the top. Credits to Penn Olson for their great article!
Just like on the playground in elementary school, someone has to be the team captain and the rest have to be picked from a line-up of potential augments. Unfortunately that line-up is getting awfully long in the world of emerging media, whereas the captains, inevitably, are garnering more and more social clout. I’m not saying…