Marketing is often considered a function reserved for large businesses with expansive budgets and creative departments; however, with new technology options available, its easier than ever for small businesses to effectively market. The team at Math + Marketing wanted to put together a list of cost-effective small business marketing tools to help businesses get started…
First off, I don’t have a lot of time to write a lengthy article so I’m going to let the image below sum up my thoughts on this issue, which were prompted by a daily deals offer from Amazon Local! Don’t they already own Living Social? Maybe it’s a re-branding thing- but nope- Living Social…
[box] LinkedIn has always been a powerful tool for those interested in business networking; however, in recent months, the platform has finally begun to realize its potential as a major player in news, social networking, and advertising. [/box] More specifically, here is an overview of why LinkedIn is becoming such a great tool for marketers:
Why Track AdWords? Google AdWords truly is a fascinating platform to learn and a great way to generate leads and convert customers on your website. Google AdWords, unlike many online advertising platforms is easy to begin with but has a definite depth of knowledge required to become a quality user. This differentiates AdWords from Facebook…
Organic vs Paid Media: A Linear Progression or a Widespread Misread? Most of the time organic and paid media, from a marketing standpoint, are considered to be primordially and principally different, especially among marketers at the far ends of the spectrum- the staunchly social and the stubbornly traditional. While its true that the past decade…