This post is meant to encourage discussion and engage my viewer community rather than provide a platform for expressing my opinions. Please comment, discuss, argue, collaborate, etc.- that’s why social media is useful!
What is the Best Geolocation App?
Countless Applications exist to allow users to plot their location, objective to locational data and relative to friends; however, I STILL have yet to see one that presents a value proposition to consumers. “Checkin-in” at a place requires time (albeit minimal) and, unless you’re the mayor or happen to have a particularly robust geolocation community that can alert you of nearby friends you many be unaware of, there is little more than an initial novelty to the current platforms that I’ve seen.
Anyone who has read my blog knows that I’m a huge opponent of the “bright shiny things” play for marketers. While this may work for a certain amount of time, there has to be value in an idea that incites a customer- whether it is through something tangible, a feeling, entertainment, or utility. Geolocation can provide nominal entertainment but, if you’re like me, you’re ready to find more use and are struggling to do so.
Geolocation undoubtedly provides value to marketers, as I’ve talked about in a previous article and is explained well in this video.:
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